PENDAMPINANGAN DAN PENGEMBANGAN KETERAMPILAN MARKETING EXECUTIVE UMKM TETEBATU SELATAN MELALUI PELATIHAN KONTEN MARKETING
نویسندگان
چکیده
Urgensi penguasaan media dalam pemasaran produk termasuk Usaha Mikro, kecil dan Menengah (UMKM) gula semut, adalah hal yang dibutuhkan. Pengabdian ini dilakukan untuk mengembangkan keterampilan Marketing Executive melalui pelatihan Konten Mareketing. Metode digunakan Participatory Research (PAR). Atas dasar keterlibatan bersama. Hasil menunjukkan bahwa para pengrajin UMKM Gula Semut sangat menantikan menerapkan strategi kami usulkan membantu mereka menjalankannya. Mereka juga terbantu dengan adanya kegiatan pendampingan terkait menggunakan teknologi digital (Digital Marketing) berupa sosial seperti Instagram, Youtube Facebook. sehingga distribusi pasar domestik dapat terselamatkan.
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ژورنال
عنوان ژورنال: Jurnal Masyarakat Merdeka
سال: 2023
ISSN: ['2654-881X', '2654-9174']
DOI: https://doi.org/10.51213/jmm.v6i1.130